Monday, 26 January 2009


Analysis of Front Cover
The target demographic for the magazine MOJO is more targeted at an older audience aged between 30-50. It is aimed at both genders male and female. The audience would be wide. The mast head (MOJO) connotes get up and go and dance which is linked very well with the special issue because Motown music is feel good music and music you can dance to.
The main cover picture is of world famous Motown artist such as Stevie Wonder, Marvin Gaye and Diana Ross and relates to main article topic. The main cover picture also has Marvin Gaye and Diana Ross directly gazing out at the reader. Stevie Wonder and Marvin Gaye are dresses in black suits and Diana Ross is dressed in a white dress. All three of the music artists are dressed like this because it makes them look smart and connotes a past era when they where famous.
The colours on the front cover for the main picture and background are black and white because this music is from around the 1960’s and the singers are all so from around the 1960’s. Also in the 1960’s the only photography’s where black and white so it looks like a photograph of them from back in the 1960’s. There is a little bit of colour on the front cover for more modern things such as modern music artist and there is gold writing for thinks such as “the greatest tracks” and golden starts are used for Stevie, Marvin and Diana’s names because gold and stars represent importance and famous.
Exclamation marks are used at the end of subtitles such as “free CD!” and “The Greatest Tracks!”. These exclamation marks are use to connote excitement and grab the readers attention.
The magazine includes a free CD to garb the buyer’s attention. The CD is stuck on the front cover and underneath where it was stuck on it say in small text “if your CD is missing please inform your newsagent”. The CD also advertised the magazine because it tells you what is on the CD and what is in the magazine.
The main Coverline has a much larger font size and runs across the middle of the page. The main Coverline say “MOTOWN” because this is the genre of the music.
The cover line is in capital letters so it stands out.
On the front cover there is a subtitle saying “9 for 9 new music preview” this makes the reader think that they know about which new artists are going to breakthrough this year and think they have the inside track on new music
The magazine has a bar code in the bottom corner. It also has the date and price in small print above the bar code in the bottom right corner of the page because it’s a stylish front cover so it won’t get in the way. Also the magazine is expensive because it is a classy magazine and also because it is targeted at an older audience and older people will have more money to pay for the magazine.

1 comment:

  1. A Mojo is a Hoodoo religious charm and there is a long tradition of references to Mojo in American Blues music, which may account for its use as a title for a music magazine.

    Good effort but could use a lot more detail. See one of us for more detail and help.

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