Bauer Research
Bauer media productions own Mojo, Kerrang and Q music magazine. The three magazines have different sub genres. Q magazine is a mainstream music magazine mainly focusing on pop and rock music. It is aimed at mainly male readers aged between 16-35. Q magazine is a monthly magazine that cost £3.90 per issue.
Mojo is a mainstream magazine that is aimed mainly at male readers aged 16-35.
Mojo magazine is a monthly magazine that costs £4.30 per issue.
Kerrang magazine is a mainstream music magazine mainly focusing on rock music. It is aimed at mainly female readers age 16-35.
The ABC Circulation figures indicate that Q magazine, had a major relaunch in the autumn of 2008, they managed to push an extra 10% of its readership and gain extra 10,000 sales. In months July to December 2008, Q sold around 103,000 issues. Q magazine sell there magazines at £3.95. So if they keep selling at this rate they could make a huge profit. For the issue in October 2008, they have made a massive profit of £406917 in Britain. Q targets its demographic audience with a moderate price tag, this is so its target audience can afford it (middle aged men and students and workers aged 16-35). With reference to the content of the magazine, Q has a house style of red and black in a serif font. This is continued through out the magazine weekly. Q use images of bands like Artic Monkeys to appeal to audiences as ideal selves as they have a rock star attitude. This helps create a role model for the readers and helps to target the demographic audience and sell the magazine.
Bauer media productions own Mojo, Kerrang and Q music magazine. The three magazines have different sub genres. Q magazine is a mainstream music magazine mainly focusing on pop and rock music. It is aimed at mainly male readers aged between 16-35. Q magazine is a monthly magazine that cost £3.90 per issue.
Mojo is a mainstream magazine that is aimed mainly at male readers aged 16-35.
Mojo magazine is a monthly magazine that costs £4.30 per issue.
Kerrang magazine is a mainstream music magazine mainly focusing on rock music. It is aimed at mainly female readers age 16-35.
The ABC Circulation figures indicate that Q magazine, had a major relaunch in the autumn of 2008, they managed to push an extra 10% of its readership and gain extra 10,000 sales. In months July to December 2008, Q sold around 103,000 issues. Q magazine sell there magazines at £3.95. So if they keep selling at this rate they could make a huge profit. For the issue in October 2008, they have made a massive profit of £406917 in Britain. Q targets its demographic audience with a moderate price tag, this is so its target audience can afford it (middle aged men and students and workers aged 16-35). With reference to the content of the magazine, Q has a house style of red and black in a serif font. This is continued through out the magazine weekly. Q use images of bands like Artic Monkeys to appeal to audiences as ideal selves as they have a rock star attitude. This helps create a role model for the readers and helps to target the demographic audience and sell the magazine.
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