IPC Media

IPC media are a conglomerate that is owned by the Time Warner Group. IPC Media own music magazines such as the NME. NME stands for “New Musical Express” and this magazine is a big success as it brings publication of new bands and legendary bands through the NME awards. It targets a mainstream audience of middle aged men, between ages 20-35. They target this audience because it is for people like young adults and students. The magazine costs £2.20 so it is cheap for a popular music magazine and it is affordable for students to pay because approximately a third of NME’s readership is students. Also the sub genre of this magazine is Rock, indie and pop.
IPC Media own the Guitar and Bass magazine. This magazine is partly a music magazine but also could be classed as a more hardware and electrical magazine. This is also true with the HI-FI News. These two magazines cost around £4.00 each.In July to December 2008, the ABC Circulation Figures show that the NME magazine have sold 48,459 issues per month, However NME magazine have been hit hard with a loss of sales over the last six months and have lost over 8,000 sales. This shows why the price of the magazine is so cheap because they are trying to get people to buy it again. They’ve put the price to £2.20 to try and sell more, in order make more sales and create a profit.
At the moment NME are making £106609.80 which is a fairly good profit, however they are loosing £17600 which is a lot of money to loose, as their over all profit per a month should be £124209.80.